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Mobile razzmatazz tips and tricks | InTarget Mobile razzmatazz +27 (0) 87 970 9000 hello[@]intarget.mobi LinkedIn Google Twitter Facebook Pinterest YouTube RSS LinkedIn Google Twitter Facebook Pinterest YouTube RSS Blog Social Stream Contact Us HomeWell-nighOur Partners Social Stream Mobile WASP SMS Marketing Premium SMS Mobile Billing HLR Airtime Vouchers USSD Premium USSD MobileRazzmatazzText Tags PleaseUndeniabilityMe’s End of undeniability notification Recharge notification Balance enquiry MissedUndeniabilityAlerts Mobile Display Voice marketing Out Bound Dialling Sponsored Calls Mass Airtime Bespoke Solutions Footprint Map Blog Contact Support Select Page Welcome to our Blog! Everything well-nigh Mobile Advertising! Mobile set to power this Black Friday by Elna | Nov 21, 2017 | GeneralMobile marketing really is coming into its own – and what a relief for our currently underperforming economy. Not only is mobile powering the beleaguered retail sector but now we hear that experts predict the upcoming US Black Friday weekend is set to be the biggest ever. And they symbol the expected weekend sales records to the growth of mobile marketing in that economy. With South African mobile users now having solidly surpassed the 35 million mobile user mark, and the proportion of smartphone users growing very nicely over the past decade, there is very expectation that we’ll similarly wits a stellar Black Friday weekend driven by mobile technology. There is no doubt that retailers that incorporate mobile marketing into their overall sales strategies will reap the benefits of the millions of consumers who have transitioned from simply using their mobiles as liaison devices to fully-fledged purchasing tools. From researching to actioning mobile-based purchases, the cellphone has wilt a 360-degree purchase enabler. The growing importance of mobile is supported by figures from Google that show that 70% of customers purchasing in-store used their smart phones for research surpassing the purchase and that mobiles have overtaken desktops and tablets as devices used for e-commerce, now written for 60% of all e-commerce visits. Sadly, despite these encouraging findings, just well-nigh half of businesses are purported to be using such vital mobile marketing tools as SMS marketing as part of their marketing plans. SMS is the go-to mobile marketing tool for so many leading corporates and SMEs – it can be used by retailers to increase loyalty, uplift online sales, and even... Forget the clutter, content continues as king in 2018 by Elna | Nov 21, 2017 | GeneralAs we steam overly faster towards 2018, it seems there have never surpassing been so many tools, technologies and platforms competing for our ad spend. Many of the CMOs that have today risen to their top of their profession can no doubt remember a time early on in their careers when it seemed like the only nomination the corporate marketer had to make was what ad organ to rent and which editor to take out to lunch. Now, as marketers put together their strategies for next year, things have got surprisingly troublemaking and, at times, the options can towards overwhelming. Never mind the ‘Four Ps’ that were a mainstay of every traditional marketing education, now we have the ‘Four Es’ (Experience, Exchange, Everyplace, Evangelism) and the ‘Four Cs’ (Consumer, Cost, Convenience, Communication). We like the latter. The former’s a bit of a stretch of the imagination! Perhaps the overriding thing for the CMO to consider today is that technologies that have hitherto been considered emerging are now whence to peak as real, tangible options for any marketing budget. Think Artificial Intelligence (AI), machine learning and voice search. Our message is that CMOs should protract to alimony their eye on such watchwords as they may indeed be peaking in the ripened world, but they still have some time to go in South Africa. Learn well-nigh them at conferences, be inspired by what they midpoint for the future, but if there’s one thing you should prioritise in the local environment for 2018, it remains content! Brands in South Africa are learning but they really need to double-down on creating smart, purposeful... MOBILE TELLS TODAY’S BRAND STORIES by Elna | Nov 20, 2017 | GeneralTraditional media has unchangingly placed a premium on storytelling. From the early days of purely stuff a sales-focused discipline, razzmatazz emerged as something of a commercial art devoted to telling the story of a client’s brand. And then withal came digital, and later still, mobile. Mobile marketing has had a profound effect on razzmatazz as we have know it. To put a fine point on it, the era of razzmatazz and trademark storytelling, has gone by the wayside. Don’t take InTarget’s word for it. This is equal to MastercardSeniorMarketing & Communications Officer, Raja Rajamannar, who explained the shift in this past October’s Association of National Advertisers (ANA) Masters of Marketing Conference in Orlando, USA. He pointed out the obvious fact that there’s unchangingly been something of a mismatch between what audiences want from their media consumption, and what razzmatazz want – in a summary, brands want increasingly consumer engagement, consumers want less trademark engagement. Essentially, we’ve unchangingly just wanted to kick when and enjoy our favorite shows without the darn ads. That stuff said, requite us a freebie and we’re happy to watch a few ads – see: E-TV. Today, however, consumers are thwarting the traditional ad guys’ attempts to tell their brands’ stories in a big way. We’re taxing uninterrupted experiences with media, and going to unconfined lengths to get them. Says Raja. In 2016, there were 200 million daily zippy users of ad-blocking software. And the figure’s rising. “When consumers are telling you so loudly, ‘I don’t want your stupid ads! I superintendency well-nigh my experience,’ holding on to the old paradigm and saying, ‘let’s put...Increasinglyseamless collaboration between real and virtual worlds in 2018 by Elna | Nov 17, 2017 | GeneralMobile’s superstitious potential continues to inspire. First, we had the news a year or two when that there are now increasingly people accessing the worldwide web via mobile than via desktop devices. Today, the latest mobile news is that Pizza Hut is pairing uneaten cheese with emojis in a consumer giveaway campaign! Jokes aside, that really is big news. Just when you thought the real and virtual worlds’ standoff stopped at Pokemon Go, mobile’s emojis and the fast supplies industry’s mainstay of melted cheese have been combined into one wondrous offering sure to go lanugo well with consumers. No doubt we will see increasingly of this seamless consumerism that so cleverly taps into our love topic with mobile. So what else will we see next year, in mobile year 2018? Julie Bernard, writing in the US’s ‘Advertising Age’, believes that we’ll see a spectrum of in-store, traditional e-commerce, website and mobile combinations – just like in the Pizza Hit example given above. “For the mobile customer, the playing field is wide open,” she writes. For mobile marketers, this purchase-boundary shift represents a special opportunity to innovate, marrying the weightier of both the physical and digital worlds.Equalto people like Bernard, the way mobile marketers will take this transformation forward is to intensify our transferral to “seamless, location-informed, and positive trademark experiences … wherever and whenever the consumer engages.” Bring on... TWO CRUCIAL TIPS FOR MOBILE VIDEO IN 2018 by Elna | Nov 1, 2017 | GeneralWith well-nigh 60 days left of 2017 many mobile marketers, agencies, clients and brands are surely wondering what’s in store for the coming year. In a nutshell, we expect it to be increasingly of the same – but better! The science and art of mobile marketing will protract to make progress as specialist mobile practitioners like InTarget strop their craft. One zone that’s surely set for refining is the art of producing video fit for mobile. We’ve mentioned many times in these pages how video is rhadamanthine the premier mobile medium with many brands gauging their mobile success based on how any viral video shares they receive. Forget all the other complicated metrics, we’ve encountered trademark managers who measure success solely by the views they see without logging onto such video-based platforms as Vimeo, Vine, YouTube and others. With video stuff the yardstick equal to which many mobile marketers measure wayfarers success, what’s important here? We believe it’s crucial for brands to customise mobile marketing videos not only for variegated segments but moreover equal to length. Some audiences are taxing video clips as short as a few seconds. Short form video, for example, used to midpoint anything under a few minutes in length. Today, short form in the mobile marketing polity is starting to midpoint clips well-nigh as long as a GIF. There’s a whole science devoted to producing these ultra-short clips and, amazingly, you need significant artistry and creative talent to capture a brand’s unshortened message in just a fleeting moment in time. It’s InTarget’s view that the days of 90-second, topnotch commercials featuring a wizened old fellow... Mobile is inside to your future merchantry by Henk Auret | Oct 31, 2017 | GeneralWith the remnants of Halloween still lurking virtually neighborhoods wideness the length and unrestrictedness of the country, it’s tempting to come up with a few scary facts well-nigh mobile marketing in today’s blog. This is not to say mobile is scary. What’s really scary is the fact that plane though you are highly-likely to be reading this post on a mobile device like a tablet or smartphone, a whopping 32% of companies have NOT integrated mobile marketing into their overall marketing strategy (salesforce.com says 68% have). Indeed, what keeps the folks at InTarget up at night are increasingly shockers like 29% of marketers believe mobile is not inside to their merchantry and 42% of companies do NOT have a defended mobile marketing team. Forget the monsters hiding under the bed, they’re in boardrooms wideness the country with their vision shut and their brains sealed to mobile marketing’s potential. Let’s not dwell on the mobile spooky and rather focus on the mobile positive today. In this regard, InTarget would like to share three mobile tips with those of us who have recognised the superstitious power and potential of mobile marketing. These are originally fromSmallBizTrends.com, and tweaked by us for local readers: Once you’ve made the visualization to go mobile, decide to moreover implement a mobile consumer loyalty scheme. You’ll need to do some Googling but there are many variegated ideas for variegated industries that you can replicate. For example, a restaurant reservation app might offer some kind of dining rewards program. Secondly, research what local mobile directories your merchantry can join. For South African firms, Google Local and Yelp are well-used... NIMBLE SME’S by Elna | Oct 30, 2017 | GeneralNIMBLE SMEs CAN USE MOBILE TO OWN A SLICE OF THE ACTION The recent mini-budget presented by our incumbent Finance Minister seems to have gone lanugo like a lead balloon. The Minister has, somewhat unfairly, been criticized for a upkeep speech that was heavy on dire predictions virtually national debt, for example, and light on tangible solutions. It’s a pity that small merchantry whimsically featured in the mini-budget considering enabling the growth of an SME sector that contributes 60% to national GDP is indeed a real solution to our current economic woes. It is with SMEs in mind that we write today’s blog.Planethough mobile marketing has been shown time and time then to uplift mazuma spritz by turning consumer intent into very rands and cents, a recent study quoted by smallbiztrends.com says 47 percent of small retailers struggle to alimony up with mobile marketing trends. This is entirely plausible as the territory of mobile marketing long ago expanded well past the confines of the text message. Things are getting heady in mobile marketing, and without the right specialist partner, complicated too! InTarget’s mobile translating for SMEs is to firstly master the basics. When dealing with mobile marketing, you’ll want to first and foremost make sure your website is updated and enabled for viewing on mobile devices. So test things out by browsing your own site from Android and Apple devices, wideness at least three variegated screen sizes. This will help you pin lanugo any simple web-related issues that need tweaking. Secondly, remember that local really is lekker in mobile. You’ve really got to localise your content to matter these... Five Things That Matter in Mobile by Grace Mlimo | Oct 23, 2017 | GeneralFive Things That Matter in Mobile We hope that readers have found this blog as interesting as we have found writing it.   Many unexpected pearls of wisdom have found their way onto these pages in the undertow of researching the required content. We thought it might be useful to readers if we recapped what we believe are five of the choicest pieces of mobile translating given in 2017. 1. Technology Matters Technology matters for the overall ad experience. This is why it pays to partner with specialist mobile ad consultancies that have years of solid technical experience. Tech matters considering speed and how fast pages render are important when considering the ad consumption ecosystem. It’s unforgivable to lose vision on screens simply considering your mobile marketing loads too slowly. 2. Mobile is the Centrepiece Mobile is no longer the remembrance it used to be. Far from from stuff just an element of the overall plan, mobile is now the centrepiece. As mobile marketers, we had to work so nonflexible just to be included in those regular organ status meetings. Today, mobile is the glue that holds all of the consumer’s purchase-related decisions and deportment together. 3. Mobile is not just for Corporates We learnt older this year that mobile is not only for large enterprises. With an experienced mobile partner like InTarget, small merchantry owners can hands ramp up that zillion SMS wayfarers and turn it into a real, multifaceted mobile strategy. We can make a ten-person SME squint like a 1 000-person corporation with all the associated reputitonal benefits. 4. Add Video NowSubtractingvideo to mobile... Brevity works weightier by Grace Mlimo | Oct 20, 2017 | GeneralBrevity works best, make it fun and other mobile marketing lessons As we tropical in on the tail end of flipside action-packed year, it’s well-spoken that businesses have faced many challenges trying to unravel through the scramble and connect with current and potential customers during 2017. The economy’s somewhat subdued, that’s for sure, and it’s easy to spot both large and small local corporations engaged in some serious belt-tightening. However, thankfully South African merchantry has mobile marketing in its quiver of activity-boosting tactics. Mobile can do things faster, cheaper and way increasingly powerfully than traditional marketing. Let’s take a quick squint at the success of viral cooking videos – of all things! – that have wilt huge over this past year in an effort to understand what works in mobile. The website ‘mobilebusinessinsights.com’ says when one logs into Facebook nowadays, there’s a good endangerment we might come wideness something tabbed ‘Tasty’ videos.Equalto the website, this is where people make mouthwatering dishes for dinner. These simple yet captivating videos are a form of mobile marketing that’s wilt hugely popular over the past two years.Equalto The New York Times, Tasty enjoys a few billions views a month! Wow. So, what can the mobile marketer in challenging times learn from these simple little moving pictures? There are three lessons in Tasty’s success for all of us. We’ve heard these tips before, in variegated guises, so they really just serve to hammer home what works in the land of mobile marketing. Firstly, brevity is considering considering consumers have a limited sustentation space and it’s getting shorter. Alot shorter. Tasty... Dissecting mobile marketing: what works on the small screen? by Marius du Plessis | Oct 18, 2017 | GeneralWhosay has hedged it bets on influencer marketing as the way to one-liner the mobile code.Equalto their 2017 Influence Marketing Insights report, the company found that influence marketing performs better than other forms of media and advertising, achieving three times largest video view-through rates on Facebook. “There is a physical transpiration of behavior… virtually delivering smartphones and we haven’t unsimilar our razzmatazz thinking to write those tactile changes,” said Steve Ellis, senior executive officer of WhoSay. But other than influencers operating on social, does mobile razzmatazz work with consumers? The panelists atRazzmatazzWeek New York’s ‘We must be worldly-wise to do largest than this: making largest ads for mobile’ panel think so. Ellis hosted the panel and started off by pinpointing what’s not working in the industry, such as imprint ads, pop-up ads and pre-rolls ads. He noted that “junk mail, by definition, gets largest engagement rates,” than these other razzmatazz techniques, with 1-4% engagement. Engagement rates are only a small part of the picture, with content type, platform and functionality playing a huge part in user wits and the relationship with advertising. Brian Wong, senior executive officer and founder at Kiip, a mobile razzmatazz network, honed in on consumer policies and how consumer experiences outperform other forms of advertising, expressly on digital and mobile. Wong said that we need to be “Making razzmatazz something that people really like again.” But in order to create constructive experiences, marketers, agencies and brands need to start understanding “what people unquestionably do on the phone,” Wong added. As a piece of this user experience, Ian Schafer, senior wits officer at Engine USA, a multi-faceted... Work With Us To Turn Your SMSWayfarersInto A Real Mobile Strategy by Henk Auret | Sep 29, 2017 | GeneralEven though impressive mobile marketing-related facts are regularly trotted out by the industry such as increasingly people worldwide wangle the web via mobile browsers compared to desktop, some brands still think mobile is not for them. This is really unfortunate – expressly in a mobile crazy, upper potential country like the 55 million resider South Africa. Firstly, let’s sieve what mobile marketing is really all about.Equalto a recently-released typesetting of the same name, mobile is not a waterworks like social media, outdoor razzmatazz or search; it is something that impacts all of the other marketing channels. Here at InTarget, we love that unravelment considering it clarifies that mobile ties it all together. In today’s hyperconnected world, mobile is the marketing glue that holds all of the consumer’s purchase-related decisions and deportment together. While most of us would be familiar with mobile marketing through such obvious mobile tools as SMS, PleaseUndeniabilityMe and location-based advertising; mobile is so much more.Equalto ‘Mobile Marketing’, it includes strategies and tools such as beacons, IM chatbots, virtual reality, mobile search, near-field communications (NFC) and more. Unfortunately, for SMEs and mid-sized owner-run businesses, terms like those listed whilom can make mobile marketing and razzmatazz seem daunting. Take it from us: mobile is not only for large enterprises. With an experienced mobile specialist like InTarget, the small merchantry owner will be talking the mobile merchantry lingo like a pro in no time and generating the type of tangible merchantry outcomes that make mobile campaigns so essential in challenging times. Speak to us well-nigh evaluating your SME’s current mobile marketing practices so... Personalising Mobile Video The Right Path by Grace Mlimo | Sep 21, 2017 | GeneralInTarget has been evangelising the use of video in mobile marketing campaigns for several years now. We’ve mentioned many times in these pages that subtracting video to mobile marketing messages boosts consumer engagement by virtually a third. Then came news older this year from industry commentators Mobile Marketing Watch that consumers are expected to spend scrutinizingly 50 minutes a day watching online videos by the end of 2017. Of course, most of them will be using mobile to do so. Now, with the increasing popularity of video comes an emerging threat on the technology horizon.Subtractingvideo to the mobile marketing mix might start getting challenging as Google spoken last week that the version of Google Chrome which is stuff released in January next year, will only indulge videos to start wheels playing that do not have sound. Alternatively, for sound to play, the user should have indicated that they have an interest in the media. To decide whether a user does indeed want audio to play audio or not, Google says it will take into worth the number of times the user has visited a unrepealable website and the frequency of media playback on each visit. All of this really just takes us when to the primary reason why mobile marketing is so awesome. It offers a stratum a personalisation and segmentation that traditional media platforms can only marvel at. This latest utterance from Google that hints at the smallest potential future threat, simply ways mobile marketers need to protract on the same path of ensuring that we siphon on developing relevant, personalised messages for consumers who want... Chatbots, Automation And Self-service Should Be On Your Mobile ‘to Do’ List by Grace Mlimo | Sep 1, 2017 | GeneralSpring has sprung and this much-anticipated yearly event on everyone’s timetable ways there are now just four months to go until the end of the year. Of course, this moreover ways that there are a mere 120 days left to refine your brand’s tideway to mobile marketing, if you haven’t once washed-up so. As we have said before, there really is no need to panic if you haven’t got all your mobile ducks in a row. The past is done. What’s important is to get moving on mobile now. Let’s forget well-nigh rehashing such illustrative stats as there are increasingly people accessing the web via mobile than via desktop (that’s been the specimen globally for at least two years) and 80% of people have their cellphones within a metre of them most of their waking (and sleeping) day. We’ve discussed some mobile marketing plan fundamentals surpassing that would have included such ‘to do list’ items for savvy trademark managers as the wool necessity of towers a scaled-down mobile version of your website and the need to investigate location-based campaigns that help you connect with current and potential customers when they’re in your brand’s physical sphere of influence. So, to add to your once lengthy mobile to do list, here are some little-known, up-and-coming mobile must-haves that are worthy of investigation surpassing the end of 2017. Firstly, chatbots are rhadamanthine big. Forbes magazines once predicted some time when that, in 2017, increasingly brands will be worldly-wise to serve consumers using conversational interfaces. Secondly, investigate automation. Sorry we can’t be increasingly specific here, save to say that smart apps are ushering... Mobile EnablesConsumerEngagement In Really Cool Ways by Grace Mlimo | Aug 29, 2017 | GeneralWatchwords come and go and two of the latest words we hear often in merchantry lately are ‘customer engagement’. Of course, this might be the catchphrase of the moment but consumer engagement really just ways you superintendency unbearable well-nigh your clients to reach out to them in ways that matter to them. This is simply good merchantry practice. What else does consumer engagement really mean? We like a simple definition provided by the merchantry resource platform, Business2Community.com.Equalto this sage provider of sensible information, consumer engagement is basically “any strategy you implement that will vamp your targeted audience”. To InTarget, this screams mobile marketing. If you’re still unsure well-nigh the need to optimise your merchantry strategy for mobile, here are two increasingly unconfined reasons your firm needs to get cracking and partner with the right mobile marketing provider: Mobile is where customers are. There’s no way of saying this in any other way: everyone you need to speak to has a cellphone.Equalto some sources, the stereotype consumer is spending three hours a day on mobile. We think it is much, much higher with South African cellular users checking their mobile handsets at least every few minutes throughout the day. Now, whispered from simply checking text message and WhatsApp icons, they’re moreover increasingly turning to their mobiles to self-mastery purchasing research and make decisions. Mobile users love emails. We don’t know why, but there’s something mythological and very nifty well-nigh checking emails on a mobile device. A mobile strategy can really help you maximise your firm’s email marketing effort considering clever mobile firms have come up with such... First With Last Year’s Mobile Tips! by Grace Mlimo | Aug 28, 2017 | GeneralAs the year has now firmly passed the midway point and we tropical in on the last few months of 2017, it’s tempting to take flipside squint at the tips mobile marketers were providing as the year got underway. As we review the sage translating of 2016 for 2017, we are reminded that there were the usual favourites that appeared to be cut and pasted from one media platform to the next.Translatinglike enable opt-in razzmatazz seemed obvious – albeit crucial – and the same was true for such sound translating like optimising campaigns for location-based advertising. This is a unconfined way to get in front of users at the moment they are in your brand’s zone of operations. One particular bit of translating unprotected our eye as we reviewed translating provided to mobile marketers in 2016 well-nigh this year. One marketing thinker mentioned how emerging markets can influence mobile strategies in positive ways. The only thing is China, India, Brazil and Russia were the countries highlighted as offering unconfined opportunities for mobile advertising. We can’t oppose with the inclusion of at least one of those mobile territories, but at least one or two others are in a terrible state and we wonder if the risk justifies the reward. Perhaps things looked rosier in 2016. It seems bizarre, expressly for a successful and growing organisation like InTarget, for any mobile marketing guru to requite the unshortened continent of Africa a miss in a serious discussion of current and future mobile opportunities. And the Middle East for that matter too. How do you sideline a billion people and expect... Still Time To Optimise For Mobile by Tawanda Munyika | Aug 16, 2017 | GeneralWe quote so many facts and statistics with foreign origins in this blog that it’s a refreshing and positive transpiration to have some local stats to highlight. The 2017 South African Mobile Report, by PricewaterhouseCooper’s (PwC), reveals that nearly half of the respondents use their mobile phones for two and a half hours per day. That was particularly interesting for me as I read this very morning that a study by UK firm TextLocal found that young mobile users in that country use their phones for an stereotype of five hours a day. With relatively few SA mobile users having work or home wangle to a desktop or palmtop computer, I doubt UK mobile users really do use their phones twice as much as their local counterparts. The difference in the two figures is most possibly due to differences in study methodology. An spare interesting local mobile-related statistic has to do with SA lamina users using their mobiles for web access. Fully 40% of respondents said they use their handsets for Internet usage and the latter typically amounts to paying bills and engaging in other types of mobile commerce. If fully 4 out of 10 SA cellphone users are well-versed in m-commerce then doesn’t it make sense for your firm to be well-versed in mobile marketing? Of undertow it does and InTarget can show you what to do. The first thing your merchantry needs to do to get m-ready is to take steps to optimise your operations for mobile. With mobile, new opportunities upspring to communicate with your customers but this ways you need to make a transferral to... Meet The Web Team ToUpliftMobile Conversion Rates by Grace Mlimo | Aug 14, 2017 | GeneralMobile’s the weightier thing since sliced bread, the wheel and democracy! So the conventional wisdom goes. When one realises that the 40 million mobile user milestone is fast unescapable in South Africa, we at InTarget couldn’t stipulate more. However, why is it then that mobile conversion rates in E-commerce are so low? Some sources have the stereotype rate at which online shoppers sooner unquestionably purchase via their mobile devices at just over half a percent. While it is obvious that the mobile form factor has inherent disadvantages related to size that are not going to go yonder any time soon, the fact remains that consumers are leaving desktop in droves. So it seems to us that the onus is on the mobile marketer to identify any roadblocks that exist in mobile E-commerce and overcome them with a view to boosting conversion rates. Let’s be mobile optimists and plough on with some practical things we can do with regards to the above. Desktop users have greater self-rule to switch between various websites. It’s just way easier on desktop to play virtually with tabs. Recognising that online buyers tend to trammels multiple product reviews wideness variegated pages surpassing making a purchase, this is a potential issue that needs definite sustentation from the mobile marketer. We need to impress upon clients that they need to make it a lot easier for mobile users to trammels product reviews on the brand’s E-commerce platform. Don’t shy yonder from reviews, encourage them, and don’t let potential buyers exit your platform to read product reviews – they need to stay on the page! Typing in crucial... Three Must-have Mobile Marketing Practices by Henk Auret | Aug 2, 2017 | GeneralWe’ve said surpassing that mobile marketing runs on numbers. What moreover true is that words grease the wheels of merchantry – and specifically, quotes. Businesspeople the world over do seem to love a wise word or two, and expressly when it’s delivered in the form of quotable quotes. A particularly quotable quote that I came wideness this morning while researching the topic of today’s blog is this one that I just love from Entrepreneur Magazine: “If you’re not stuff smart well-nigh reaching your customers via mobile, you’re leaving a ton of money on the table.” Toby Nwazor, a consumer goods marketer, came up with this one. It’s unconfined considering it states in no uncertain terms that we’re dealing with money here – real mazuma that’s stuff completely thrown yonder if you’re ignoring mobile marketing. There are three ‘must have’ mobile marketing practices that companies veritably must prefer if they’re not to go the way of that venerable, 160 year old soon-to-be-extinct retail store, Stuttafords. InTarget can teach on all of these, so while we won’t go into detail here, you’re welcome to discuss them with us in much greater detail over really unconfined coffee: 1. Location-based marketing is truly here. We can help you send notifications to current and potential customers via text and other mobile technologies who live or work within a unrepealable radius  of the locations relevant to your brand. 2. In-app marketing offers the most personalised engagement possible with consumers. This drives retention, loyalty and lifetime value. This one is fantastic considering you’ve once captured the consumer and simply need to deepen the engagement. 3. SMS... Three On-target Mobile Video Tips From Intarget by Grace Mlimo | Aug 2, 2017 | GeneralMobile Marketing Watch says we’ll be spending a fairly significant 47 minutes a day watching online videos by the end of 2017. I found this statistic particularly interesting considering one would have thought that it would be higher by now. Still, it does go to show what we’ve said many times surpassing on this blog: video is huge, it’s growing, and it’s an zone that veritably demands sustentation from mobile marketers. The often-quoted statistic is that subtracting video to mobile marketing messages boosts engagement by customers by upwards of 30%. That vacated is a compelling reason to add video to the mobile marketing mix. However, surpassing you rush out there and go wild with the camcorder app, consider this sage translating well-nigh video in mobile marketing: Mobile technology has led to a fundamental shift in consumer behaviour that requires businesses to tell an emotional story quickly. The weightier way to do this is to lead with video considering it produces the weightier conversion and engagement rates. Therefore, video tip number one is to “create to convert”. Video thumbnails, or small details of a video, can make or unravel your video’s chances of getting clicks. So make sure your video thumbnail attracts people to click on it while moreover sticking virtually to watch the unshortened video. You can use YouTube to modernize your video’s SEO. YouTube offers spanking-new SEO potential, provided you can optimise your video description. To do this, you can insert a link where you want to send your traffic at the top of the description. You can moreover use target keywords. However, ensure they show up in... Intarget’sTranslatingFor Encouraging ConsumerOwnershipby Tawanda Munyika | Jun 30, 2017 | GeneralSometimes, a well-spoken invitation to whoopee is not unchangingly well-spoken in traditional mass media advertising. The television viewer, for example, is often left wondering: “What exactly do they want from me?”. My razzmatazz industry colleagues will tell me this vague, non-existent undeniability to whoopee type of razzmatazz is, in fact, ‘brand building’. Other people would venture it’s art created to win awards and has little commercial merit. Things are quite variegated in the mobile razzmatazz space. We’ve spoken surpassing in these pages of the need for mobile marketers to be unvigilant when it comes to asking for a product or service purchases from the cellular consumer.Consideringmobile marketing is well-nigh supporting consumer behaviour in ways that are personalised and relevant to the individual shopper in their time of need, we’re not wrung to talk well-nigh the rands and cents.Withoutall, the pursuit of real purchasing behaviour is why we are all in business. Commerce and industry is nothing without very buying. Forget schooling clients on ‘brand building’ and other intangible, nice-to-have aspects of traditional advertising, mobile marketers have a responsibility to teach their clients on the weightier and most cost-effective ways of chasing that money. Here at InTarget we’ve come up with some practical ways to encourage consumer buying: By motivating current and potential customers to check-in at your merchantry using social media like Facebook, Yelp and other platforms; one could combine that with mobile-based coupons sent via SMS or bluetooth. This could be very visibly promoted throughout your bricks and mortar store, helping the digital and real world realms to seamlessly converge. Couponing is directly related... Mobile Marketing’s Future Is Bright, Rosy And…. Fast! by Grace Mlimo | Jun 27, 2017 | GeneralForbes Magazine says it is “difficult to overstate” the importance of mobile marketing. The obvious reason for this is the fact there are a whopping 35 million mobile users in South Africa alone, with flipside 900 million or so throughout the rest of the continent’s 54 recognised countries. That’s a heck of a market and its rhadamanthine increasingly accessible. People can use their cellphones for increasingly than just calling and texting: mobile data prices have declined from well-nigh R700 for half a gigabyte of cellular data in 2005 to just over R150 a gigabyte (on Telkom Mobile, for example) today. The wide availability of quality smartphones, new from leading retailers, is moreover boosting the total regulars for mobile campaigns. A lesser-known reason why mobile marketing in South Africa is set for unfurled stellar growth is the recent limited commercial launch of a trademark spanking new nationwide LTE-A wireless network. LTE-Advanced represents a major enhancement of the Long Term Evolution (LTE) mobile communications standard. Owner Multisource has once invited a small number of clients to trial the new LTE-A network and, interestingly, for the local mobile marketing sector, its once public knowledge that Vodacom has terminated an try-on to roam on the new super-fast network. It’s unconfined news that local mobile networks are increasing topics through smart roaming agreements as companies like InTarget MobileRazzmatazzwork with clients to develop overly increasingly engaging and data-intensive campaigns. All of this is in response to facts like the fact that social media and other posts that include video and images produce 650% increasingly engagement than text-only... Slow Off The Mark Could Yield Fast Dividends by Grace Mlimo | Jun 27, 2017 | GeneralAs we come to the end of June and the halfway point of what just a few months ago still felt like a new year, its natural to wonder what has been workaday thus far. On the mobile marketing front, we are reminded that our chosen willpower is roughly comprised of two primary segments, so to speak. We have the planning phase and we have implementation. Of course, there’s moreover the highly-detailed reporting that mobile marketing is famous for. There’s no other zone of marketing specialisation where one can drill lanugo into the numbers quite as spectacularly as in mobile – but flipside time for that! So by this halfway point in the year, trademark owners and their agencies should ideally have completed the planning phase involved in executing an constructive mobile campaign. I say ‘ideally’ because, as we are well-nigh to find out, all is not lost if there’s been no movement whatsoever on the mobile marketing front within your organisation.Stuffslow off the starting blocks is not a unconfined position to be in, but sometimes it just happens – perhaps there’s been an internal restructuring in this difficult economic climate, perhaps your RFP became a much increasingly lengthy document that you intended. The important thing is that any position can be salvaged. There are some unconfined advantages to only starting the planning phase of a mobile strategy halfway through the year: 1. You get to gather some fantastic market intelligence well-nigh what works and what doesn’t, all without having to spend a cent. True, your competitors might have scored big with their early riser mobile campaigns.... Few Marketers Know How To Capitalise On Mobile, Let Us Show You How by Lazarus Muchenje | May 22, 2017 | GeneralAs we kick-off a trademark new working week, it’s apt that we get right to the point of this trademark new installment of our blog: new research by Oracle indicates that despite all the numbers showing that smartphone use is now ubiquitous amongst consumers, the data indicates that few marketers know how to capitalise on this new consumer reality. Essentially, marketers have been unable to well-spoken yonder the fog of hype to be worldly-wise to make the towardly investments in mobile marketing. However, the same cannot be said of marketers who partner with mobile razzmatazz and marketing specialists like InTarget. A specialist is unchangingly largest than a generalist and we have scrutinizingly two decades wits of conceptualising, towers and implementing constructive mobile campaigns. So what is it we unquestionably do, you may ask, to capitalise on the continent’s growing mobile base? We serve two billion mobile ads mentioning our clients’ brands every month! InTarget’s flagship mobile marketing product, so to speak, is the ‘PleaseUndeniabilityMe’ series of text tag ads and is responsible for the lion’s share of ads served. Related to this, InTarget is a well-known designer of mobile campaigns centered on mobile network operator (MNO) System Messaging alerts. System Messaging includes network notifications such as PleaseUndeniabilityMe, MissedUndeniabilityAlert and Sponsored Calls. We love centering campaigns virtually these considering the consumer receives loads of them, and doesn’t view them as intrusive considering they simultaneously convey useful network information.Increasinglyinformation on our specific vendee services are misogynist on this website. However, we’d like to add in latter that it is vitally important for marketers... Mobile Marketing – What Clients Need To Know by Grace Mlimo | May 22, 2017 | GeneralIt occurred to me that so much of what mobile marketers says is directed to other marketers. Whether it’s presenting at the yearly mix of industry conferences, or writing on business-related blogs, often the mobile marketer’s regulars is other mobile marketers. It is with this thought in mind that today’s blog topic is aimed squarely at the mobile marketer’s raison d’être: our clients. Most clients new to mobile marketing tend to equate mobile campaigns with SMS and that’s perfectly acceptable. The text message was the original mobile marketing tactical instrument and with SMS coupon redemption rates as upper as 30% to 50%, it remains a vital part of any mobile marketer’s arsenal. So clients are familiar with SMS, and no doubt it’s cousin the wildly-popular PleaseUndeniabilityMe text tag ad, but what else do they need to know well-nigh mobile? Possibly the most important thing clients need to know well-nigh mobile is that it’s not the future, it’s once arrived! If trademark managers and owners haven’t once embarked on a mobile strategy, they’re once trailing overdue the competition. The mere fact that the number of people accessing the web via mobile devices overtook people accessing the web via desktop many months ago, ways clients need to get serious well-nigh mobile. The world’s waffly fast and you risk stuff responsible for your company’s demise within the next 24 months if you don’t get with mobile within the next 24 hours. The next thing clients need to know – and this one may seem obvious – is that mobile is not just well-nigh marketing on a cellphone. Other mobile devices... Page 1 of 1912345...10...»Last » LinkedIn Google Twitter Facebook Pinterest YouTube RSS © 2014-2018 Integrat (Pty) LTD All right reserved.