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InTarget MobileRazzmatazzhttp://intarget.mobi MobileRazzmatazzTue, 13 Feb 2018 19:06:37 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.3 IntargetMobileAdvertisinghttps://feedburner.google.com Mobile set to power this Black Friday http://feedproxy.google.com/~r/IntargetMobileAdvertising/~3/jlwZGqL7fg4/ http://intarget.mobi/2017/11/mobile-set-power-black-friday/#respond Tue, 21 Nov 2017 07:15:19 +0000 http://intarget.mobi/?p=5999 Mobile marketing really is coming into its own – and what a relief for our currently underperforming economy. Not only is mobile powering the beleaguered retail sector but now we hear that experts predict the upcoming US Black Friday weekend is set to be the biggest ever. And they symbol the expected weekend sales records […] The post Mobile set to power this Black Friday appeared first on InTarget Mobile Advertising. ]]> Mobile marketing really is coming into its own – and what a relief for our currently underperforming economy. Not only is mobile powering the beleaguered retail sector but now we hear that experts predict the upcoming US Black Friday weekend is set to be the biggest ever. And they symbol the expected weekend sales records to the growth of mobile marketing in that economy. With South African mobile users now having solidly surpassed the 35 million mobile user mark, and the proportion of smartphone users growing very nicely over the past decade, there is very expectation that we’ll similarly wits a stellar Black Friday weekend driven by mobile technology. There is no doubt that retailers that incorporate mobile marketing into their overall sales strategies will reap the benefits of the millions of consumers who have transitioned from simply using their mobiles as liaison devices to fully-fledged purchasing tools. From researching to actioning mobile-based purchases, the cellphone has wilt a 360-degree purchase enabler. The growing importance of mobile is supported by figures from Google that show that 70% of customers purchasing in-store used their smart phones for research surpassing the purchase and that mobiles have overtaken desktops and tablets as devices used for e-commerce, now written for 60% of all e-commerce visits. Sadly, despite these encouraging findings, just well-nigh half of businesses are purported to be using such vital mobile marketing tools as SMS marketing as part of their marketing plans. SMS is the go-to mobile marketing tool for so many leading corporates and SMEs – it can be used by retailers to increase loyalty, uplift online sales, and plane encourage traditional in-store footfall. That’s something worth remembering this Black Friday weekend. The post Mobile set to power this Black Friday appeared first on InTarget Mobile Advertising. ]]> http://intarget.mobi/2017/11/mobile-set-power-black-friday/feed/ 0 http://intarget.mobi/2017/11/mobile-set-power-black-friday/ Forget the clutter, content continues as king in 2018 http://feedproxy.google.com/~r/IntargetMobileAdvertising/~3/7pvCRCqhmMo/ http://intarget.mobi/2017/11/forget-clutter-content-continues-king-2018/#respond Tue, 21 Nov 2017 06:45:12 +0000 http://intarget.mobi/?p=5997 As we steam overly faster towards 2018, it seems there have never surpassing been so many tools, technologies and platforms competing for our ad spend. Many of the CMOs that have today risen to their top of their profession can no doubt remember a time early on in their careers when it seemed like the […] The post Forget the clutter, content continues as king in 2018 appeared first on InTarget Mobile Advertising. ]]> As we steam overly faster towards 2018, it seems there have never surpassing been so many tools, technologies and platforms competing for our ad spend. Many of the CMOs that have today risen to their top of their profession can no doubt remember a time early on in their careers when it seemed like the only nomination the corporate marketer had to make was what ad organ to rent and which editor to take out to lunch. Now, as marketers put together their strategies for next year, things have got surprisingly troublemaking and, at times, the options can towards overwhelming. Never mind the ‘Four Ps’ that were a mainstay of every traditional marketing education, now we have the ‘Four Es’ (Experience, Exchange, Everyplace, Evangelism) and the ‘Four Cs’ (Consumer, Cost, Convenience, Communication). We like the latter. The former’s a bit of a stretch of the imagination! Perhaps the overriding thing for the CMO to consider today is that technologies that have hitherto been considered emerging are now whence to peak as real, tangible options for any marketing budget. Think Artificial Intelligence (AI), machine learning and voice search. Our message is that CMOs should protract to alimony their eye on such watchwords as they may indeed be peaking in the ripened world, but they still have some time to go in South Africa. Learn well-nigh them at conferences, be inspired by what they midpoint for the future, but if there’s one thing you should prioritise in the local environment for 2018, it remains content! Brands in South Africa are learning but they really need to double-down on creating smart, purposeful content to capture the eyeballs on screens that remain the holy grail of mobile marketing. Many of our clients have mastered their understanding of what mobile platforms are misogynist to them. Now, the rencontre needs to shift to populating those platforms for the kind of compelling mobile content that appeals to their current and potential customers. Marketers need to shift their focus in 2018 to content performance where the weightier gains can be had. Specifically, if you focus on these four content hints for next year, your mobile marketing plan will be in good shape: content must be targeted to exactly what customers want and when they need it, it must be optimised to make it increasingly visible and discoverable, it should be unchangingly on and available, and – finally – it should be integrated and zingy wideness devices. Ends   The post Forget the clutter, content continues as king in 2018 appeared first on InTarget Mobile Advertising. ]]> http://intarget.mobi/2017/11/forget-clutter-content-continues-king-2018/feed/ 0 http://intarget.mobi/2017/11/forget-clutter-content-continues-king-2018/ MOBILE TELLS TODAY’S BRAND STORIES http://feedproxy.google.com/~r/IntargetMobileAdvertising/~3/aQoVvBUuSgM/ http://intarget.mobi/2017/11/mobile-tells-todays-brand-stories/#respond Mon, 20 Nov 2017 09:06:34 +0000 http://intarget.mobi/?p=5995 Traditional media has unchangingly placed a premium on storytelling. From the early days of purely stuff a sales-focused discipline, razzmatazz emerged as something of a commercial art devoted to telling the story of a client’s brand. And then withal came digital, and later still, mobile. Mobile marketing has had a profound effect on razzmatazz as […] The post MOBILE TELLS TODAY’S BRAND STORIES appeared first on InTarget Mobile Advertising. ]]> Traditional media has unchangingly placed a premium on storytelling. From the early days of purely stuff a sales-focused discipline, razzmatazz emerged as something of a commercial art devoted to telling the story of a client’s brand. And then withal came digital, and later still, mobile. Mobile marketing has had a profound effect on razzmatazz as we have know it. To put a fine point on it, the era of razzmatazz and trademark storytelling, has gone by the wayside. Don’t take InTarget’s word for it. This is equal to MastercardSeniorMarketing & Communications Officer, Raja Rajamannar, who explained the shift in this past October’s Association of National Advertisers (ANA) Masters of Marketing Conference in Orlando, USA. He pointed out the obvious fact that there’s unchangingly been something of a mismatch between what audiences want from their media consumption, and what razzmatazz want – in a summary, brands want increasingly consumer engagement, consumers want less trademark engagement. Essentially, we’ve unchangingly just wanted to kick when and enjoy our favorite shows without the darn ads. That stuff said, requite us a freebie and we’re happy to watch a few ads – see: E-TV. Today, however, consumers are thwarting the traditional ad guys’ attempts to tell their brands’ stories in a big way. We’re taxing uninterrupted experiences with media, and going to unconfined lengths to get them. Says Raja. In 2016, there were 200 million daily zippy users of ad-blocking software. And the figure’s rising. “When consumers are telling you so loudly, ‘I don’t want your stupid ads! I superintendency well-nigh my experience,’ holding on to the old paradigm and saying, ‘let’s put an advertisement… I think it’s a little obsolete,” said Rajamannar at ANA. He continued: “… the way to reach consumer and engage them is through experiences. And what we’re unquestionably finding, that’s hugely salubrious for us, is to engage consumers, make them our trademark ambassadors and what we undeniability a storymaking.” Mobile Marketing Watch, for its part, says that the “storymaking” Rajamannar refers to is, in fact, well-nigh exploring digital ways to engage consumers. Influencers, augmented reality, chatbots — all of these are employed by Mastercard to interact with consumers in new and unique ways that refuse to interrupt established media consumption. As mobile marketers, we understand largest than most that there is no shortage of screens misogynist to squint yonder from traditional advertising. Emotional connections made on very personal digital device screens are proven to elicit reactions from consumers. We’ve seen it, we know it, we can do it for you. A personal link to a trademark needs increasingly than an interruptive, old-school ad that marketers push out without a second thought. Let’s show you how mobile does it!   The post MOBILE TELLS TODAY’S BRAND STORIES appeared first on InTarget Mobile Advertising. ]]> http://intarget.mobi/2017/11/mobile-tells-todays-brand-stories/feed/ 0 http://intarget.mobi/2017/11/mobile-tells-todays-brand-stories/Increasinglyseamless collaboration between real and virtual worlds in 2018 http://feedproxy.google.com/~r/IntargetMobileAdvertising/~3/WnZBI7cMfFk/ http://intarget.mobi/2017/11/seamless-collaboration-real-virtual-worlds-2018/#respond Fri, 17 Nov 2017 09:09:30 +0000 http://intarget.mobi/?p=5993 Mobile’s superstitious potential continues to inspire. First, we had the news a year or two when that there are now increasingly people accessing the worldwide web via mobile than via desktop devices. Today, the latest mobile news is that Pizza Hut is pairing uneaten cheese with emojis in a consumer giveaway campaign! Jokes aside, that […] The postIncreasinglyseamless collaboration between real and virtual worlds in 2018 appeared first on InTarget Mobile Advertising. ]]> Mobile’s superstitious potential continues to inspire. First, we had the news a year or two when that there are now increasingly people accessing the worldwide web via mobile than via desktop devices. Today, the latest mobile news is that Pizza Hut is pairing uneaten cheese with emojis in a consumer giveaway campaign! Jokes aside, that really is big news. Just when you thought the real and virtual worlds’ standoff stopped at Pokemon Go, mobile’s emojis and the fast supplies industry’s mainstay of melted cheese have been combined into one wondrous offering sure to go lanugo well with consumers. No doubt we will see increasingly of this seamless consumerism that so cleverly taps into our love topic with mobile. So what else will we see next year, in mobile year 2018? Julie Bernard, writing in the US’s ‘Advertising Age’, believes that we’ll see a spectrum of in-store, traditional e-commerce, website and mobile combinations – just like in the Pizza Hit example given above. “For the mobile customer, the playing field is wide open,” she writes. For mobile marketers, this purchase-boundary shift represents a special opportunity to innovate, marrying the weightier of both the physical and digital worlds.Equalto people like Bernard, the way mobile marketers will take this transformation forward is to intensify our transferral to “seamless, location-informed, and positive trademark experiences … wherever and whenever the consumer engages.” Bring on 2018! The postIncreasinglyseamless collaboration between real and virtual worlds in 2018 appeared first on InTarget Mobile Advertising. ]]> http://intarget.mobi/2017/11/seamless-collaboration-real-virtual-worlds-2018/feed/ 0 http://intarget.mobi/2017/11/seamless-collaboration-real-virtual-worlds-2018/ TWO CRUCIAL TIPS FOR MOBILE VIDEO IN 2018 http://feedproxy.google.com/~r/IntargetMobileAdvertising/~3/UIxJh48-M1E/ http://intarget.mobi/2017/11/two-crucial-tips-mobile-video-2018/#respond Wed, 01 Nov 2017 07:27:30 +0000 http://intarget.mobi/?p=5989 With well-nigh 60 days left of 2017 many mobile marketers, agencies, clients and brands are surely wondering what’s in store for the coming year. In a nutshell, we expect it to be increasingly of the same – but better! The science and art of mobile marketing will protract to make progress as specialist mobile practitioners […] The post TWO CRUCIAL TIPS FOR MOBILE VIDEO IN 2018 appeared first on InTarget Mobile Advertising. ]]> With well-nigh 60 days left of 2017 many mobile marketers, agencies, clients and brands are surely wondering what’s in store for the coming year. In a nutshell, we expect it to be increasingly of the same – but better! The science and art of mobile marketing will protract to make progress as specialist mobile practitioners like InTarget strop their craft. One zone that’s surely set for refining is the art of producing video fit for mobile. We’ve mentioned many times in these pages how video is rhadamanthine the premier mobile medium with many brands gauging their mobile success based on how any viral video shares they receive. Forget all the other complicated metrics, we’ve encountered trademark managers who measure success solely by the views they see without logging onto such video-based platforms as Vimeo, Vine, YouTube and others. With video stuff the yardstick equal to which many mobile marketers measure wayfarers success, what’s important here? We believe it’s crucial for brands to customise mobile marketing videos not only for variegated segments but moreover equal to length. Some audiences are taxing video clips as short as a few seconds. Short form video, for example, used to midpoint anything under a few minutes in length. Today, short form in the mobile marketing polity is starting to midpoint clips well-nigh as long as a GIF. There’s a whole science devoted to producing these ultra-short clips and, amazingly, you need significant artistry and creative talent to capture a brand’s unshortened message in just a fleeting moment in time. It’s InTarget’s view that the days of 90-second, topnotch commercials featuring a wizened old fellow narrating some over the top script in an vocalizing you can’t quite place are not over, but very few of these will be produced locally next year. Our view is that brands would be well-advised to partner with hotshot video producers with a talent for the very short. A second video-related tip from us is that audio is moreover rhadamanthine a bit old. Amazingly, video globally is often shared with no soundtrack. It’s wilt imperative for the mobile marketer to either add subtitles to get the message wideness or to omit audio completely. This simply acknowledges the very real fact that many of us are accessing mobile marketing videos in public places, probably using self-ruling public Wi-Fi. So if earphones are not handy, you’ve got eyeballs on your brand, but no audio message. Subtitles are a good option. In conclusion, video’s the thing for 2018.Alimonyclips (very) short and remember, not everyone can hear what’s happening on screen. ENDS The post TWO CRUCIAL TIPS FOR MOBILE VIDEO IN 2018 appeared first on InTarget Mobile Advertising. ]]> http://intarget.mobi/2017/11/two-crucial-tips-mobile-video-2018/feed/ 0 http://intarget.mobi/2017/11/two-crucial-tips-mobile-video-2018/ Mobile is inside to your future merchantry http://feedproxy.google.com/~r/IntargetMobileAdvertising/~3/6QELnu17GzE/ http://intarget.mobi/2017/10/mobile-central-future-business/#respond Tue, 31 Oct 2017 11:26:03 +0000 http://intarget.mobi/?p=5987 With the remnants of Halloween still lurking virtually neighborhoods wideness the length and unrestrictedness of the country, it’s tempting to come up with a few scary facts well-nigh mobile marketing in today’s blog. This is not to say mobile is scary. What’s really scary is the fact that plane though you are highly-likely to be […] The post Mobile is inside to your future merchantry appeared first on InTarget Mobile Advertising. ]]> With the remnants of Halloween still lurking virtually neighborhoods wideness the length and unrestrictedness of the country, it’s tempting to come up with a few scary facts well-nigh mobile marketing in today’s blog. This is not to say mobile is scary. What’s really scary is the fact that plane though you are highly-likely to be reading this post on a mobile device like a tablet or smartphone, a whopping 32% of companies have NOT integrated mobile marketing into their overall marketing strategy (salesforce.com says 68% have). Indeed, what keeps the folks at InTarget up at night are increasingly shockers like 29% of marketers believe mobile is not inside to their merchantry and 42% of companies do NOT have a defended mobile marketing team. Forget the monsters hiding under the bed, they’re in boardrooms wideness the country with their vision shut and their brains sealed to mobile marketing’s potential. Let’s not dwell on the mobile spooky and rather focus on the mobile positive today. In this regard, InTarget would like to share three mobile tips with those of us who have recognised the superstitious power and potential of mobile marketing. These are originally fromSmallBizTrends.com, and tweaked by us for local readers: Once you’ve made the visualization to go mobile, decide to moreover implement a mobile consumer loyalty scheme. You’ll need to do some Googling but there are many variegated ideas for variegated industries that you can replicate. For example, a restaurant reservation app might offer some kind of dining rewards program. Secondly, research what local mobile directories your merchantry can join. For South African firms, Google Local and Yelp are well-used by businesses in this country. Related to the above, research how to make Google Landing Pages for your local businesses. This is expressly useful if you have multiple merchantry branches as you can make a landing page for each one. Good luck with your (smart) visualization to go mobile! Ends   The post Mobile is inside to your future merchantry appeared first on InTarget Mobile Advertising. ]]> http://intarget.mobi/2017/10/mobile-central-future-business/feed/ 0 http://intarget.mobi/2017/10/mobile-central-future-business/ NIMBLE SME’S http://feedproxy.google.com/~r/IntargetMobileAdvertising/~3/dwFtbdTM-CY/ http://intarget.mobi/2017/10/nimble-smes/#respond Mon, 30 Oct 2017 12:34:41 +0000 http://intarget.mobi/?p=5984 NIMBLE SMEs CAN USE MOBILE TO OWN A SLICE OF THE ACTION The recent mini-budget presented by our incumbent Finance Minister seems to have gone lanugo like a lead balloon. The Minister has, somewhat unfairly, been criticized for a upkeep speech that was heavy on dire predictions virtually national debt, for example, and light on […] The post NIMBLE SME’S appeared first on InTarget Mobile Advertising. ]]> NIMBLE SMEs CAN USE MOBILE TO OWN A SLICE OF THE ACTION The recent mini-budget presented by our incumbent Finance Minister seems to have gone lanugo like a lead balloon. The Minister has, somewhat unfairly, been criticized for a upkeep speech that was heavy on dire predictions virtually national debt, for example, and light on tangible solutions. It’s a pity that small merchantry whimsically featured in the mini-budget considering enabling the growth of an SME sector that contributes 60% to national GDP is indeed a real solution to our current economic woes. It is with SMEs in mind that we write today’s blog.Planethough mobile marketing has been shown time and time then to uplift mazuma spritz by turning consumer intent into very rands and cents, a recent study quoted by smallbiztrends.com says 47 percent of small retailers struggle to alimony up with mobile marketing trends. This is entirely plausible as the territory of mobile marketing long ago expanded well past the confines of the text message. Things are getting heady in mobile marketing, and without the right specialist partner, complicated too! InTarget’s mobile translating for SMEs is to firstly master the basics. When dealing with mobile marketing, you’ll want to first and foremost make sure your website is updated and enabled for viewing on mobile devices. So test things out by browsing your own site from Android and Apple devices, wideness at least three variegated screen sizes. This will help you pin lanugo any simple web-related issues that need tweaking. Secondly, remember that local really is lekker in mobile. You’ve really got to localise your content to matter these days and you can do so by focusing on what makes a particular zone or location special and tweaking your web content to reflect this. Thirdly, SMEs have a reputation for stuff nimble. You’ve got to be ready at a moment’s notice to outfox the big guys and this ways ensuring you have mobile response capabilities. So when potential customers want to buy things, leave reviews on your site, or simply contact you from their smart phones or tablets, you’ve got to be on the ball. Making sure your website is mobile-friendly really helps, as does you as the merchantry owner having the weightier misogynist mobile technology your upkeep can accommodate. Start with these three simple violating items and you’ll be well on your way to scarification out your own slice of the action! ENDS The post NIMBLE SME’S appeared first on InTarget Mobile Advertising. ]]> http://intarget.mobi/2017/10/nimble-smes/feed/ 0 http://intarget.mobi/2017/10/nimble-smes/ Five Things That Matter in Mobile http://feedproxy.google.com/~r/IntargetMobileAdvertising/~3/YOcExpwyR9w/ http://intarget.mobi/2017/10/five-things-matter-mobile/#respond Mon, 23 Oct 2017 10:59:36 +0000 http://intarget.mobi/?p=5978 Five Things That Matter in Mobile We hope that readers have found this blog as interesting as we have found writing it.   Many unexpected pearls of wisdom have found their way onto these pages in the undertow of researching the required content. We thought it might be useful to readers if we recapped what […] The post Five Things That Matter in Mobile appeared first on InTarget Mobile Advertising. ]]> Five Things That Matter in Mobile We hope that readers have found this blog as interesting as we have found writing it.   Many unexpected pearls of wisdom have found their way onto these pages in the undertow of researching the required content. We thought it might be useful to readers if we recapped what we believe are five of the choicest pieces of mobile translating given in 2017. 1. Technology Matters Technology matters for the overall ad experience. This is why it pays to partner with specialist mobile ad consultancies that have years of solid technical experience. Tech matters considering speed and how fast pages render are important when considering the ad consumption ecosystem. It’s unforgivable to lose vision on screens simply considering your mobile marketing loads too slowly. 2. Mobile is the Centrepiece Mobile is no longer the remembrance it used to be. Far from from stuff just an element of the overall plan, mobile is now the centrepiece. As mobile marketers, we had to work so nonflexible just to be included in those regular organ status meetings. Today, mobile is the glue that holds all of the consumer’s purchase-related decisions and deportment together. 3. Mobile is not just for Corporates We learnt older this year that mobile is not only for large enterprises. With an experienced mobile partner like InTarget, small merchantry owners can hands ramp up that zillion SMS wayfarers and turn it into a real, multifaceted mobile strategy. We can make a ten-person SME squint like a 1 000-person corporation with all the associated reputitonal benefits. 4. Add Video Now Adding video to mobile marketing messages boosts consumer engagement by virtually a third. The rencontre now is to decide whether or not to include audio as many potential customers are, for various reasons, watching mobile videos with the audio turned off. Audio has wilt so non-central to the overall wits that Google spoken this year that the version of Google Chrome which is stuff released in January 2018, will only indulge videos to start wheels playing that do not have sound. 5. Automate it Smart brands are once investigating automation. Mass stoping your users with generic content is a tired tactic. Instead, forward-thinking marketers are whence to squint at automation in a new light as it becomes well-spoken that machine-learning can help provide personalised content to mobile users. ENDS The post Five Things That Matter in Mobile appeared first on InTarget Mobile Advertising. ]]> http://intarget.mobi/2017/10/five-things-matter-mobile/feed/ 0 http://intarget.mobi/2017/10/five-things-matter-mobile/ Brevity works weightier http://feedproxy.google.com/~r/IntargetMobileAdvertising/~3/sSokdv0luKI/ http://intarget.mobi/2017/10/5974/#respond Fri, 20 Oct 2017 08:20:59 +0000 http://intarget.mobi/?p=5974 Brevity works best, make it fun and other mobile marketing lessons As we tropical in on the tail end of flipside action-packed year, it’s well-spoken that businesses have faced many challenges trying to unravel through the scramble and connect with current and potential customers during 2017. The economy’s somewhat subdued, that’s for sure, and it’s […] The post Brevity works weightier appeared first on InTarget Mobile Advertising. ]]> Brevity works best, make it fun and other mobile marketing lessons As we tropical in on the tail end of flipside action-packed year, it’s well-spoken that businesses have faced many challenges trying to unravel through the scramble and connect with current and potential customers during 2017. The economy’s somewhat subdued, that’s for sure, and it’s easy to spot both large and small local corporations engaged in some serious belt-tightening. However, thankfully South African merchantry has mobile marketing in its quiver of activity-boosting tactics. Mobile can do things faster, cheaper and way increasingly powerfully than traditional marketing. Let’s take a quick squint at the success of viral cooking videos – of all things! – that have wilt huge over this past year in an effort to understand what works in mobile. The website ‘mobilebusinessinsights.com’ says when one logs into Facebook nowadays, there’s a good endangerment we might come wideness something tabbed ‘Tasty’ videos.Equalto the website, this is where people make mouthwatering dishes for dinner. These simple yet captivating videos are a form of mobile marketing that’s wilt hugely popular over the past two years.Equalto The New York Times, Tasty enjoys a few billions views a month! Wow. So, what can the mobile marketer in challenging times learn from these simple little moving pictures? There are three lessons in Tasty’s success for all of us. We’ve heard these tips before, in variegated guises, so they really just serve to hammer home what works in the land of mobile marketing. Firstly, brevity is considering considering consumers have a limited sustentation space and it’s getting shorter. Alot shorter. Tasty videos work so well considering they are brief. In mobile, we need to remember that people are leading rented lives in 2017 and have little self-ruling time for consuming marketing materials. Rather than overwhelming a prospect with too much information initially, slowly and thoughtfully portion out relevant pieces of content to streamline a consumer’s journey to rhadamanthine a customer. The second bit of information we have for you today is that in anything from cooking videos to DIY, a step by step tideway works best.Unraveleach consumer’s journey to rhadamanthine a consumer into a serious of simply tiny tasks. Let the goal seem so achievable. Then the target will finger increasingly motivated to take action. Remember to make it fun and accessible. Brands shouldn’t be wrung to be tongue-in-cheek when its suited and do we have to plane mention Nando’s to momentum home this point? Every merchantry has its own trademark personality and mobile can help strop yours. Finally, enabling all of this is mobile camera technology which makes all of these video clips, selfies, and so on possible. A picture speaks a thousand words and a video is the cherry on the cake. Today we hold tremendous power in our hands that’s as good as any commercial hardware and we should unchangingly remember the opportunity this holds for brands. The post Brevity works weightier appeared first on InTarget Mobile Advertising. ]]> http://intarget.mobi/2017/10/5974/feed/ 0 http://intarget.mobi/2017/10/5974/ Dissecting mobile marketing: what works on the small screen? http://feedproxy.google.com/~r/IntargetMobileAdvertising/~3/zB0MgzP2osE/ http://intarget.mobi/2017/10/dissecting-mobile-marketing-works-small-screen/#respond Wed, 18 Oct 2017 07:47:56 +0000 http://intarget.mobi/?p=5970 Whosay has hedged it bets on influencer marketing as the way to one-liner the mobile code.Equalto their 2017 Influence Marketing Insights report, the company found that influence marketing performs better than other forms of media and advertising, achieving three times largest video view-through rates on Facebook. “There is a physical transpiration of behavior… virtually delivering smartphones […] The post Dissecting mobile marketing: what works on the small screen? appeared first on InTarget Mobile Advertising. ]]> Whosay has hedged it bets on influencer marketing as the way to one-liner the mobile code.Equalto their 2017 Influence Marketing Insights report, the company found that influence marketing performs better than other forms of media and advertising, achieving three times largest video view-through rates on Facebook. “There is a physical transpiration of behavior… virtually delivering smartphones and we haven’t unsimilar our razzmatazz thinking to write those tactile changes,” said Steve Ellis, senior executive officer of WhoSay. But other than influencers operating on social, does mobile razzmatazz work with consumers? The panelists atRazzmatazzWeek New York’s ‘We must be worldly-wise to do largest than this: making largest ads for mobile’ panel think so. Ellis hosted the panel and started off by pinpointing what’s not working in the industry, such as imprint ads, pop-up ads and pre-rolls ads. He noted that “junk mail, by definition, gets largest engagement rates,” than these other razzmatazz techniques, with 1-4% engagement. Engagement rates are only a small part of the picture, with content type, platform and functionality playing a huge part in user wits and the relationship with advertising. Brian Wong, senior executive officer and founder at Kiip, a mobile razzmatazz network, honed in on consumer policies and how consumer experiences outperform other forms of advertising, expressly on digital and mobile. Wong said that we need to be “Making razzmatazz something that people really like again.” But in order to create constructive experiences, marketers, agencies and brands need to start understanding “what people unquestionably do on the phone,” Wong added. As a piece of this user experience, Ian Schafer, senior wits officer at Engine USA, a multi-faceted agency, highlighted the disruption that ads on smaller screens rationalization versus traditional platforms, like TV, considering of sheer screen size. He noted that the most successful efforts on mobile screens are the ones that squint less like razzmatazz and increasingly like content, while still getting the message wideness to the consumer. “It’s nonflexible to be subtle,” Schafer said. “Subtlety is going to be the thing that wins in mobile.” The technology moreover matters for the overall ad experience.Equalto Russ Freyman, throne of partnerships at Google, speed and how fast pages render are important when considering the ad consumption ecosystem. “When pages render faster, users tend to spend increasingly time on them,” he said. “That ends up stuff largest for razzmatazz itself. If the user is spending increasingly time consuming the content, it’s increasingly likely that their ads wilt increasingly viewable.” In wing to experiences, tactics and speed, platforms are moreover important. While some marketers are only focusing on social media for digital, Natalie Monbiot, senior vice president of futures for Samsung at Starcom, said that old-school email moreover provides a big opportunity for marketing. “Email today has not taken wholesomeness of… the interactivity of a mobile device,” she said. “There’s a huge opportunity to innovate plane within something as old school as email to make that wits that much better.” She added: “The big opportunity is vastitude the screen.” This vendible is about: World, The Drum Studios, Mobile Marketing, Advertising Week (AdWeek), WhoSay, Mobile, Digital // In Association with WHOSAY Find out increasingly The post Dissecting mobile marketing: what works on the small screen? appeared first on InTarget Mobile Advertising. ]]> http://intarget.mobi/2017/10/dissecting-mobile-marketing-works-small-screen/feed/ 0 http://intarget.mobi/2017/10/dissecting-mobile-marketing-works-small-screen/